Google and AdMob vs Apple and Quattro Wireless

According to All Things Digital, Apple is set to buy Quattro Wireless, another mobile ad platform similar to AdMob. This deal seems very logical since Apple tried to acquire AdMob but Google paid more, at $750 million. Instead Apple went to the second largest mobile ad network, Quattro, with a $275 million proposal.

Was it a good deal for Quattro or for Apple? (more…)